Message from the President

Being a Company Achieving Sustainable Development of the International Community and the Happiness of Our Employees, Based on the Slogan “Challenging ourselves for the BEST solution”

Masaaki Masumoto, CEO Based on a sound, progressive and entrepreneurial spirit, since its foundation in 1947, Sanyo Trading Co. Ltd has contributed for more than 70 years to improvements in people’s living standards and the development of industry, both in Japan and abroad, centered on the import and marketing of a variety of superior quality raw materials, machinery and instruments to Japanese industry.

Currently in the Sanyo Trading group, the five business groups, Rubber, Chemicals, Machinery & Environmental Business, Industrial Products and Scientific Instruments, and our subsidiaries both in Japan and abroad, provide products adapted to the needs of the market, receiving high marks from our customers.

The Japanese economy continues to recover gradually, with improvements in the jobs and income environment, while personal consumption seems to be recovering. On the other hand there is also a growing sense of uncertainty due to trade friction between the United States and China, trends in Chinese economy, and increase in consumption tax.

Although there is a certain amount of risk associated with such an uncertain business environment in Japan and abroad, we also see it as a chance offering new business opportunities, and will respond flexibly and quickly to the changes of the external environment through our strength cultivated over many years

In 2018, management missions and long-term business plan”VISION2023″ has been formulated, and various initiatives have been started. The 2nd year, 74th financial period, will deepen the initiative, the whole company will pursue the BEST solution for our customers as well as improving the company value continuously, while aiming to achieve the happiness of our employees and the sustainable development of the international community.


Masanobu Shintani, CEO