Message from
the CEO

In pursuit of the best solutions for making the world a better place for everyone

Over three quarters of a century since its founding in 1947, Sanyo Trading, driven by a down-to-earth and entrepreneurial corporate culture, has been importing value-added materials and industrial machinery and equipment to play an instrumental role in driving industrial development in Japan and abroad, as well as in helping improve living standards in the communities we serve.

Today, the Sanyo Trading Group is focused on doing business in the fine chemicals, mobility, sustainability, and life science markets. Our six business units (rubber, chemicals, industrial products, green technology, and life science) and group companies operating around the world source and deliver products, materials, and solutions to meet the needs of corporate customers in diverse industries.

Japanese businesses have been operating in an increasingly challenging and unpredictable environment, as evidenced by disruptions of supply chains in the auto industry as a result of chip shortages, a fast-changing global geopolitical landscape, an accelerating inflationary trend, and volatile foreign exchange markets.

We see opportunities in such uncertainties and are confident about the Group’s growth and resilience even under a changing operating environment. We leverage our long-term relationships with corporate customers, as well as our professional expertise, operational excellence, and healthy financial foundation, to continue offering the best solutions.

The Sanyo Trading Group has updated its long-term management plan to Sanyo Vision 2028. As part of updating the Group’s management philosophy, we have defined our vision for 2028 as “delivering tangible solutions to social issues to make the world a better place for everyone.” This is our aspiration to be flexible and agile in making the right decisions at the right time to go through increasingly fast-paced changes in an operating environment.

As part of our efforts to achieve this long-term vision, we will take bold, swift, and thorough action under the internal slogan of “Do it” to make our revenue base more robust and achieve greater operational excellence. We have refreshed our corporate logo to make it a visual representation of our corporate philosophy. The updated logo denotes our foresight and entrepreneurship, as well as our resolve to pursue innovation, and symbolizes our commitment to bring a better future to the earth and all of you.

Under the slogan “Quest for Next” and the updated Sanyo Vision 2028, we are committed to continuing to pursue the best solutions for making a better future for you, for society, and for the environment.

Masanobu Shintani
President and CEO
Sanyo Trading Co., Ltd.